Data studies

What our data says about fragrance.

We built a catalog of thousands of fragrances profiled from brand and authorized-retailer sources. These are the honest, cited findings that fall out of it, no invented notes, no paid rankings.

• 2026-07-30

  Is Oakmoss Still in Perfume? 54 Fragrances Publish It, and the EU Changed What the Word Can Mean

  The regulation changed the material in 2021. The published note did not change with it. Nobody is doing anything wrong, and that is what makes it a problem for anyone citing note lists.

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• 2026-07-26

  Do 'Dupes' Copy the Original's Notes? We Compared 34 Published Pyramids Side by Side

  Everyone assumes a dupe is the original's note list, cheaper. We checked 34 pairs against both houses' own published data. The answer swings from 100% to nothing.

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• 2026-07-24

  How Much Does the Fragrance Gender Label Actually Mean? We Analyzed 1,475 Bottles

  We analyzed the cited accords of 1,475 fragrances by the gender each is sold under. The label and the liquid disagree more than you'd think.

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• 2026-07-24

  The Note That Makes a Cologne Read 'Masculine' Isn't the One You Think

  We read the cited top/heart/base pyramids of 292 designer fragrances. The note most people call masculine turns out to code feminine.

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